Singleton introduces virtual reality whisky tasting experience at Koroga Festival

Singleton introduces virtual reality whisky tasting experience at Koroga Festival

Singleton has introduced a Virtual Reality (VR) whisky tasting experience at Koroga Festival that seeks to put consumers in the front seat of a distillery tour.

The experience features a two-minute VR video, which utilises storyboarding, script-writing, animation, CGI and rendering, to take viewers through an ‘into the cask’ experience. Consumers are transported to the highlands of Scotland, through the Glen Ord distillery and into the factory to experience the process of creating The Singleton. During the trip, a brand ambassador hands the person a glass of Singleton to create a full sensory experience.

According to the brand, consumers are 20% more likely to taste and appreciate the flavours in whisky with a sensory immersion. As opposed to reading about what the whisky tastes like, consumers will be able to see, smell and taste the flavours in The Singleton.

“At Diageo we are constantly looking for ways to bring new, exciting experiences to our consumers. Our idea was to introduce The Singleton and single malt whisky to consumers in an accessible, fun and interactive way. The VR will transport consumers to Scotland and inside the distillery for a whisky immersion like they’ve never had before.” Said Diageo East Africa Reserve Brand Ambassador Alex Kavita.

“VR is allowing us to interact with people in a whole new way, and the beautiful imagery created for this project means that whisky drinkers can express their tasting notes in a completely individual fashion, and in a completely new medium,” said Diageo East Africa Senior Brand Ambassador, Douglas Duncasnon.

The VR mentorship has brought the whisky tasting experience to life and has helped the brand tell a story that blends all the senses: the 360-view, sight, smell, sound and finally, the taste.

Previous SIZE 8, FENA, TIMMY TDAT & DJ MO among headliners at #FORMNINGOMA music concert at the Kanduyi Stadium, Bungoma
Next Why Zari chose a Texas Cancer awareness Tshirt over a Range Rover from Ringtone

You might also like

Entertainment 0 Comments

New collabo of Sauti Sol with Patoranking and announce upcoming LP

Crowned Best Group in Africa and touted as the giants of East African music, Sauti Sol release brand new single MELANIN featuring World Best Patoranking from Nigeria. Co-written by the talented Kenyan songwriter and singer: Nviiri The Storyteller

Entertainment 0 Comments

Celeb Chat with Wailing Souls

It’s your first time in Africa after trying a couple of times in the past… Pipe: It’s a wonderful place. We had never been to Africa before and it’s a

Entertainment 0 Comments

Hot Topics

TV star Tommy ‘Strawn’ Ford passes on at 52 Thomas “Tommy” Ford, the actor who played Martin Lawrence’s best friend Tommy Strawn on the hit ’90s sitcom Martin, died yesterday in Atlanta. He


No Comments Yet!

You can be first to comment this post!

Leave a Reply