Major Lazor premiers video for “PARTICULA” in Kenya featuring African Stars

Major Lazor premiers video for “PARTICULA” in Kenya featuring  African Stars

Major Lazer release the anticipated music video of their latest global hit “Particula” produced by the acclaimed South African music producer: DJ Maphorisa, in Kenya – in a big release global campaign and strategy that includes Kenya among 17 African countries.

In support of “Particula”, Major Lazer released a special promotion video with a message to their Kenyan fans earlier (Thursday 12th October) to announce that “they are excited to debut the video in Kenya,”. As a group, Major Lazer has performed in Kenya before. Just this year, Walshy Fire visited Kenya as part of his ‘Finding Africa Tour’. He met influential music producers and artists, including Sauti Sol, Blinky Bill and Musyoka (Decimal Records). Both Diplo and Walshy Fire then visited Kenya for a massive concert that left Major Lazer fans thrilled and anticipating more.

READ ALSO: Dj Pierra finally reveals her baby girl’s face a year after giving birth(VIDEO)

Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna. “Particula” is taken from Major Lazer’s Know No Better EP, surprise-released earlier this year to widespread acclaim.

The new EP expands upon the group’s global sound, taking inspiration from their travels to Pakistan, Cuba, South America, Africa and beyond while paying homage to their Caribbean roots. Know No Betterfeatures appearances from Machel MontanoBusy SignalSean PaulKonshens, J Balvin and more, as well as production work from the likes of Jr. BlenderBoaz van de Beatz and King Henry.

READ ALSO: Lyric Lab – Did this song really need a remix?

Know No Better follows the worldwide success of “Run Up” featuring PARTYNEXTDOOR and Nicki Minaj, “Cold Water” featuring Justin Bieber and MØ and “Lean On” with DJ Snake featuring MØ, one of the most successful songs of all time. Major Lazer is currently touring worldwide.

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