Global premium beverages firm, Pernod Ricard sets sights on East African market with appointment of new MD

Global premium beverages firm, Pernod Ricard sets sights on East African market with appointment of new MD

Pernod Ricard Kenya & East Africa has announced the appointment of Predrag Amidzic as the new Managing Director for East Africa (EA) as the global beverages giant sets its sights on the regional market.

Pernod Ricard, which is the company behind iconic brands such as Jameson, Absolut Vodka, Chivas Regal, and The Glenlivet Whiskies among others, is targeting East Africa’s emerging middle class with its wide selection of premium alcoholic beverages.

Mr. Amidzic will oversee a renewed implementation of the company’s strategy – that is anchored on staff development and aligned to the Pernod Ricard Way of Working – across East Africa.

“It is an exciting time for the East African beverages market. The youthful, vibrant and globally attuned population is driving up the demand for premium beverages. Pernod Ricard has a unique and exciting portfolio that is well placed to meet this demand. I am delighted to lead the dynamic team that will play a part in shaping Pernod Ricard’s growth narrative in East Africa.” Said Mr. Amidzic while commenting on his appointment.

Mr. Amidzic previously held the position of General Manager, Pernod Ricard Adriatics (Slovenia, Croatia, Bosnia, Serbia and Montenegro) and was a member of the South Europe Steering team for Pernod Ricard.

He holds a Bachelor’s Degree in Management from the State University of Podgorica in Montenegro. He holds over 20 years of experience in Sales and Marketing in the Fast Moving Consumer Goods (FMCG) sector and has played a key role in Pernod Ricard since his entry into the global organization in the year 2000.

His appointment is a testament to his aptitude in management, marketing and innovation skills to improve business performance across a diverse range of beverage categories and channels of trade, with a focus on execution and expansion.

Predrag Amidzic replaced Denis Ochanine effective July 2017.

Pernod Ricard is the world’s number two in wines and spirits created in 1975 by the merger of Ricard and Pernod. Since then, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines.

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