Coca-Cola seeks to extend market lead with launch of Coca-Cola Zero Sugar

Coca-Cola seeks to extend market lead with launch of Coca-Cola Zero Sugar

Coca-Cola has moved to diversify its current beverage portfolio with the introduction of Coca-Cola Zero Sugar with the fast growth and opportunities presented in Kenya’s beverage market. The new product which has an improved taste is more like the original Coca-Cola and without sugar.

Scientific Regulatory Authority (SRA) Manager East and Central Africa Julia Kiage Otaya, Head of Marketing Kenya Lucy Oduor and  Coca-Cola Country Manager Satyajit Ram display the newly launched Coca-Cola Zero Sugar.Photo: Edwin Gitobu/XNews

READ ALSOCoca-Cola Limited Launches Minute Maid Pulpy Orange Juice Drink

The new soft drink (Coca-Cola Zero Sugar) is improved with a unique blend of flavors that gives the real taste. The company had earlier on released its annual report on its impact on the environment and consumers.

Coca-Cola Country Manager Kenya, Satyajit Ram 

“To drive sustainable growth for our brands will require a continued strategic shift in how we think about growth and how we continuously satisfy the needs of our consumers.”, Coca-Cola Country Manager Kenya, Satyajit Ram said.

The refreshed brand will sport a new look featuring the iconic red Coca-Cola bottle against the familiar black background known by loyal Coke Zero fans. The packaging revamp supports the company’s “One Brand” strategy to bring all Coca-ColaTrademark brands together to show fans we have a Coca-Cola for everyone.

READ ALSO: Coca-Cola’s plan to buy out brewer AB InBev in limbo as firm awaits regulatory approval

Coca- Cola Head of Marketing Kenya Lucy Oduor.Photo: Edwin Gitobu/Xnews

“As part of the brand’s strategy, they are making choice easier and simpler for those who love the great taste, upliftment, and refreshment of the Coca-Cola brand.To provide choice among consumers there will be two Coca-Cola variants in the market; Coca-Cola Original Taste and Coca-Cola with Zero Sugar.”Lucy Oduor.

Coca-Cola Zero Sugar will be available more outlets in 300ml RGB, 500ml, 1.25Lt PET and 330ml Cans.

The launch of Coca-Cola Zero Sugar is in line with the “One Brand” Strategy which seeks to help consumers choose whichever Coca-Cola suits their taste, lifestyle, and diet, enabling them to enjoy the company’s beverages.

Coca-Cola Zero Sugar will be supported by an integrated marketing campaign, including television, digital, radio, outdoor, social media and retail advertising.


Previous KALRO launches farmer information platforms using internet upgrade from Liquid Telecom Kenya
Next Rare ant species from Kakamega Forest named after former US President Barack Obama

You might also like

Latest 0 Comments

Sports highlights – November 21, 2017

Brighton hold Stoke to a 2-2 draw Stoke were denied back-to-back away Premier League wins for the first time since October 2015, after Jose Izquierdo’s second-half strike earned Brighton a

Latest 0 Comments

Business diary

Leadership summit at the Clarion Hotel Inuka Leadership Trust, a training and mentorship programme that seeks to empower entrepreneurs, will on Thursday, August 11 host an event titled Raw Leadership

Latest 0 Comments

Motorists oppose plans to introduce toll stations

The Motorists Association of Kenya has opposed a plan by the government to introduce toll station on five highways in the country. The association’s chairman Peter Murima said they will


No Comments Yet!

You can be first to comment this post!

Leave a Reply