Coca-Cola seeks to extend market lead with launch of Coca-Cola Zero Sugar

Coca-Cola seeks to extend market lead with launch of Coca-Cola Zero Sugar

Coca-Cola has moved to diversify its current beverage portfolio with the introduction of Coca-Cola Zero Sugar with the fast growth and opportunities presented in Kenya’s beverage market. The new product which has an improved taste is more like the original Coca-Cola and without sugar.

Scientific Regulatory Authority (SRA) Manager East and Central Africa Julia Kiage Otaya, Head of Marketing Kenya Lucy Oduor and  Coca-Cola Country Manager Satyajit Ram display the newly launched Coca-Cola Zero Sugar.Photo: Edwin Gitobu/XNews

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The new soft drink (Coca-Cola Zero Sugar) is improved with a unique blend of flavors that gives the real taste. The company had earlier on released its annual report on its impact on the environment and consumers.

Coca-Cola Country Manager Kenya, Satyajit Ram 

“To drive sustainable growth for our brands will require a continued strategic shift in how we think about growth and how we continuously satisfy the needs of our consumers.”, Coca-Cola Country Manager Kenya, Satyajit Ram said.

The refreshed brand will sport a new look featuring the iconic red Coca-Cola bottle against the familiar black background known by loyal Coke Zero fans. The packaging revamp supports the company’s “One Brand” strategy to bring all Coca-ColaTrademark brands together to show fans we have a Coca-Cola for everyone.

READ ALSO: Coca-Cola’s plan to buy out brewer AB InBev in limbo as firm awaits regulatory approval

Coca- Cola Head of Marketing Kenya Lucy Oduor.Photo: Edwin Gitobu/Xnews

“As part of the brand’s strategy, they are making choice easier and simpler for those who love the great taste, upliftment, and refreshment of the Coca-Cola brand.To provide choice among consumers there will be two Coca-Cola variants in the market; Coca-Cola Original Taste and Coca-Cola with Zero Sugar.”Lucy Oduor.

Coca-Cola Zero Sugar will be available more outlets in 300ml RGB, 500ml, 1.25Lt PET and 330ml Cans.

The launch of Coca-Cola Zero Sugar is in line with the “One Brand” Strategy which seeks to help consumers choose whichever Coca-Cola suits their taste, lifestyle, and diet, enabling them to enjoy the company’s beverages.

Coca-Cola Zero Sugar will be supported by an integrated marketing campaign, including television, digital, radio, outdoor, social media and retail advertising.


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