Nakumatt launches Smart-points redeemable eco-friendly re-usable bags in the wake of plastic bags ban

Nakumatt launches Smart-points redeemable eco-friendly re-usable bags in the wake of plastic bags ban
  • The adoption of reusable bags usage is expected to significantly cut down on the consumption of plastic carry bags in the formal retail environment. The move is also expected to set the pace for the proposed phase out of disposable plastic carry bags
  • Nakumatt shoppers will enjoy the offer to redeem 33 points for a Small Size reusable bag valued at sh50 while for 50 points, customers will get a large size reusable bag valued at sh75

Regional retailer Nakumatt Holdings has announced a smart point’s redemption campaign to allow its loyal shoppers acquire eco-friendly reusable carry bags. Commencing this weekend, Nakumatt shoppers holding the firm’s loyalty card will be afforded an opportunity to redeem their accrued smart points in exchange of the eco-friendly reusable bags.

The initiative seeks to reduce the consumption and dispensing of plastic carry bags across the Nakumatt network by encouraging the voluntary use of reusable bags, used cartons and bales to pack shopping items.

Speaking when he confirmed the launch of the campaign, the retailer’s Chief Marketing Officer Mr. Andrew Dixon said the programme will be undertaken as part of the Nakumatt Think Green, Go Blue behavioural change initiative.

READ ALSO: LG electronics puts ‘hard body’ smartphone concept to the test with the LG V20

The Nakumatt Think Green, Go Blue initiative, Dixon said, is founded on global studies that confirm that plastics consumption and dispensing in the retail environment can be sustainably managed through a Reduce, Reuse and Recycle culture.

Plastic bags from different retail stores at a dump site in Nairobi

Dixon said Nakumatt shoppers will enjoy the offer to redeem 33 points for a Small Size reusable bag valued at sh50 while for 50 points, customers will get a large size reusable bag valued at sh75.

The roll out of a consumer focused campaign such as the Nakumatt Think Green, Go Blue initiative, he noted, remains the most effective avenue to encourage plastics and electronics waste reduction through a behavioural change campaign.

Nakumatt Chief Marketing Officer Mr. Andrew Dixon.

“Affording all Nakumatt Global Card holders the opportunity to redeem their accrued smart points for reusable bags provides a good platform to accelerate the campaign to foster a reusable bags culture,” Dixon said, adding that, “At Nakumatt, we believe that the plastics and electronics waste environmental conservation challenge, can only be won through an integrated, focused and sustainable approach such as the ambitious Nakumatt Think Green; Go Blue campaign which is geared at sensitizing end users.”

 

 

 

 

 

 

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