Philippines betting firm branches into Kenyan market

Philippines betting firm branches into Kenyan market
  • Philippines-based firm Dafabet International has entered Kenyan market as it eyes continent’s expansion
  • Unlike other betting sites in Kenya, Dafabet state-of-the-art ‘match-tracker’ feature would offer betters with a ‘cash-out’ system
  • The entry of the firm comes at a time when betting in Kenya has grown exponentially over the last two years made easier by access to internet

The growing rate of sports betting in Kenya has encouraged Philippines-based firm Dafabet International to launch its operations in Nairobi.

Dafabet will be offering its Kenyan customers the opportunity to place bets on over 30 international sports through SMS, Mobile and personal computer.

Dafabet Kenya Director of Retail and Regional Operations, Louis Watts says Nairobi would become the firm’s hub in the planned expansion into other African countries.

“We are looking to expand throughout the African continent and it was important that our first initiative was to establish a major presence in Kenya, a market that is mature and respected due to its sport betting savvy and continues to be a growing sports betting market, thus giving us the stable base from which to grow,” said Mr Watts.

Watts said the betting firm, which sponsors various clubs globally including Sunderland and Burnley in the English Premier League, Blackburn Rovers in the English Championship and Celtic in the Scottish Premiership, will employ qualified Kenyan staff to meet its market demands and grow the company not only in Kenya, but across the African continent.

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Dafabet is one of the top sports betting companies globally and is known for its high profile sponsorships in football and snooker amongst other sports.

Mr Watts said Dafabet will offer customers ‘cash-out’, a system that allows betters to cash-out their bet anytime and ‘In-play betting’ which allows players to bet during the game right up to the last moment made possible by a state-of-the-art ‘match-tracker’ feature.

The entry of the firm comes at a time when betting in Kenya has grown exponentially over the last two years made easier by access to internet.

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