Philippines betting firm branches into Kenyan market

Philippines betting firm branches into Kenyan market
  • Philippines-based firm Dafabet International has entered Kenyan market as it eyes continent’s expansion
  • Unlike other betting sites in Kenya, Dafabet state-of-the-art ‘match-tracker’ feature would offer betters with a ‘cash-out’ system
  • The entry of the firm comes at a time when betting in Kenya has grown exponentially over the last two years made easier by access to internet

The growing rate of sports betting in Kenya has encouraged Philippines-based firm Dafabet International to launch its operations in Nairobi.

Dafabet will be offering its Kenyan customers the opportunity to place bets on over 30 international sports through SMS, Mobile and personal computer.

Dafabet Kenya Director of Retail and Regional Operations, Louis Watts says Nairobi would become the firm’s hub in the planned expansion into other African countries.

“We are looking to expand throughout the African continent and it was important that our first initiative was to establish a major presence in Kenya, a market that is mature and respected due to its sport betting savvy and continues to be a growing sports betting market, thus giving us the stable base from which to grow,” said Mr Watts.

Watts said the betting firm, which sponsors various clubs globally including Sunderland and Burnley in the English Premier League, Blackburn Rovers in the English Championship and Celtic in the Scottish Premiership, will employ qualified Kenyan staff to meet its market demands and grow the company not only in Kenya, but across the African continent.

READ ALSOKitale seedling planter bags Sh 23.8 million SportPesa Jackpot

Dafabet is one of the top sports betting companies globally and is known for its high profile sponsorships in football and snooker amongst other sports.

Mr Watts said Dafabet will offer customers ‘cash-out’, a system that allows betters to cash-out their bet anytime and ‘In-play betting’ which allows players to bet during the game right up to the last moment made possible by a state-of-the-art ‘match-tracker’ feature.

The entry of the firm comes at a time when betting in Kenya has grown exponentially over the last two years made easier by access to internet.

Previous Activist Boniface Mwangi unveils new political party (PHOTOS)
Next Sauti Sol's Bien takes on Government over ‘Studio Mashinani’

You might also like

Business 0 Comments

Plans to set up regional vehicle assembly plant in top gear

Plans to set up a regional vehicle assembly plant are well underway, the East African Community (EAC) Secretariat has confirmed. The Secretariat, an intergovernmental organisation of the Republics of Kenya,

Business 0 Comments

Craft new incentive packages to bolster economic growth, experts tell Treasury

Economists want the National Treasury to inject government funds in key sector of the economy to accelerate economic growth They argue that the move will increase spending and create employment

Business 0 Comments

Content distribution service company marks 2nd anniversary, expands offerings with events coverage and content marketing.

To mark its second anniversary milestone, Wazo Moja – a  distribution service for Africa-related content – is expanding its content distribution service offerings with events coverage and content marketing. The

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply