Hero MotoCorp partners with Ryce East Africa to offer free personal cover for Bodaboda riders

Hero MotoCorp partners with Ryce East Africa to offer free personal cover for Bodaboda riders

Boda-boda riders across the country are set to benefit from a new free personal accident cover courtesy of Hero MotoCorp in partnership with Ryce East Africa.

The plan targets new Bodaboda riders entering the business, who will be registered free of charge once they purchase their motorbikes at any dealer across the country.

The move further seeks at helping Ryce grow its market share in the rapidly expanding insurance market.

Ryce East Africa Managing Director, Mr. Srinivas says the new product is designed to shield riders from financial losses arising from accidents.

The National Transport and Safety Authority (NTSA) recently urged Bodaboda riders to observe traffic rule and regulations which were put in place to tame motorcycle-related accidents. The Authority said those caught breaking the rules risk a fine not exceeding Sh20, 000 or a jail term of no more than six months or both.

Part of rules and regulations require both the rider and the customer to wear helmets and reflector jackets inscribed with the registration number of the motorcycle.

Riders are also required to have PSV insurance, a valid driving license and third-party insurance.

The Bodaboda sector has grown rapidly, becoming one of the most favored means of transport both in rural and urban areas.

According to a 2015 report by the Motorcycle Assembly Association of Kenya (MAAK), the sector has created thousands of job opportunities and contributes over Sh400 million to the country’s economy every day. This translates to an annual contribution of Sh146 billion.

The report adds that the country has currently over half a million motorbikes operating as bodabodas with approximately 14.4 million Kenyans using them daily as their preferred means of transport.

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