Electronics giant LG to thrive on durability in quest to control the smartphone market

Electronics giant LG to thrive on durability in quest to control the smartphone market

 

Ranked as the world number one manufacturer of durable smartphones, Electronics manufacturer LG will be counting on durability to further penetrate the smartphones market in Kenya and the region. “In spite of the evolution of smartphones, there are still a number of issues that plague handsets in general. One is actually the durability of smartphones. Which seems as though it is getting worse as smartphones evolve. As they become more stylish, they have also become more brittle and more prone to breaking or becoming damaged during normal everyday usage,” explained Moses Marji, General Manager Marketing LG Electronics.

The electronics giant is also planning to increase the IP rating of their smartphones. In addition to its smart technology and the IP rating, Battery life will also be a huge selling point for LG smartphones.

The announcement was made in the recently concluded Consumer Electronic Show (CES) in Las Vegas.  The move comes after the successful debut of the LG V20 smartphone that was ranked among the most durable phones in 2016. The V20 passed drop tests conducted by an independent lab that conforms to U.S military standards, the results of which showed that the phone can survive repeated drops landing in a variety of positions.

LG East Africa Marketing Manager Moses Marji, with LG East Africa MD Josep Kim and Head of Mobile Communications East Africa Elvis Kim.

This device which is powered by a quad core 2.15 GHz, Dual core, Kryo plus 1.6 GHz Processor with 4GB of RAM was constructed using premium materials that are commonly found on high intensity movables like aircrafts, sailboats and mountain bikes.

“LG will keep its stylish look, usability and design for handsets but also ensure that our devices are able to endure all the day-to-day issues that a smartphone will face and regardless of the sophisticated environment of the customer”.

At CES earlier this month LG showed off its upcoming XCalibur smartphone which has an IP68 rating. LG’s forthcoming G6 flagship, expected to be formally announced at the Mobile World Congress in February, is also expected to be waterproof.

 

 

Previous The 4 best free online fitness websites
Next Buyer Beware-Kenya: The Facebook page more effective than debt collectors and business regulators

You might also like

Business 0 Comments

PICTURES: Young Kenyan innovators share their ideas in the back of a taxi during the UberPITCH campaign

Uber Kenya launched a pitch campaign to support entrepreneurship and innovation in the country The drive, officially known as UberPITCH, is supported by entrepreneur empowerment group, Mettā, in conjunction with Nairobi

Business 0 Comments

Health Ministry to use evidence to improve execution of government policies

A team consisting of World Bank economists, Health Ministry representatives and other industry leaders from across the country has urged the Kenya government to use an evidence-based approach in order

Business 0 Comments

KCB announces plans to lay off workers as banking sector players move to stem losses

Unspecified number of KCB employees are likely to be laid off August 2016, a move expected to eat into banks’ margins and profits. Kenyan lenders have also turned to mobile

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply