Total introduces new range of automobile fuels in the Kenyan market

International fuel distributor, Total Kenya has introduced a new range of automobile fuels into the Kenyan market; the Total Excellium Petrol and Total Excellium Diesel. The move follows a 20 per cent increase in fuel consumption over the past year as the country’s top three oil dealers battle it out for a larger share of the market.

The Petroleum Institute of East Africa revealed earlier this month that low global oil prices, an increase in infrastructure projects and a growing middle-class have driven up the demand for fuel. Total’s latest move comes at a time when the top three marketers have lost a combined 2.8 per cent of their market share to other smaller distributors. Total, the country’s top oil marketer, now controls 16.7 per cent of the market, while Vivo (Shell) controls 16.6 per cent and KenolKobil controls 15.2 per cent, giving the three companies a combined market share of 48.5 per cent.

Speaking during the product launch at the New Mombasa Road Total Service Station, Total Kenya Managing Director Anne-Solange Renouard said Total Excellium fuels have already been introduced in Europe and other leading markets in Africa including Nigeria, Senegal, Morocco, Mali, South Africa, Ghana and Uganda.

In comparison with fuels with no specific additives, Total Excellium cleans vehicle engines, eliminates deposits and enables engines to maintain their performance.

“By improving running of your engine, Total Excellium contributes to a reduction in polluting emissions (carbon monoxide, hydrocarbons). The reduction in consumption directly results in a reduction in CO2 emissions, which goes to protect our environment. Additionally, Total Excellium additive results to reduced foaming of Diesel and especially during filling,” the fuel distributor said in a statement.

Ms. Renouard said the new ranges of fuels are enhanced with proprietary Total additives to bring the indicated benefits to consumers and the environment at no extra cost.

The new Total Excellium fuels will be available at all 184 Total Stations countrywide.


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