Kilimall partners with leading brands in Black Friday sale

Leading online retailer, Kilimall has put in place major plans for the annual Black Friday shopping festival in its drive to grow market share in Kenya.

Speaking at a pre-warm launch in Nairobi, Kilimall management said they are set to offer discounts of up to 70 per cent for shoppers on Black Friday, which will be officially marked on November 25th this year under a campaign dubbed #ItsABigDeal.

Black Friday is the most important shopping season of the year during which most retailers slash prices and run huge offers and giveaways.

“We have signed deals with different manufacturers who have agreed to offer major price cuts on various categories of products on our website,” said Victor Ma, Operations Director for Kilimall International.

The partners include local shoe marker Bata, smartphone markers Samsung, Infinix, Tecno and Cubot as well as leading electronic firms Sayona, LG Philips, Sony, Skyworth, HotPoint and Skymax Electronics. Manufacturers that have already confirmed HERO Deals (huge discounts) on their products include smartphone makers Infinix and Tecno as well as Skyworth TV. Talks are at advanced stages with more manufacturers ahead of Black Friday.

Ma said Kilimall will stretch the shopping festival over five days to allow Kenyans more time to buy products at discounted rates. The Kilimall Black Friday sale begins on 21st November with bronze and silver deals of up to 50 per cent discounts and climaxes with ‘gold deals’ that will attract up to 70 per cent discounts on “aspirational items usually unreachable for most customers.”

With over 50,000 items on offer in its various categories of electronics, fashion and home & living, KIlimall is looking to break last year’s record when it sold 450,000 items in a single day, translating to five products per second.

“We have expanded our warehouse and human resource capacity to handle increased traffic during the Black Friday sale,” Ma said.

Kilimall has sweetened the huge discounts with various offers including free gifts and other big wins for shoppers, including smart TVs, phones and vouchers. The products on offer during the Black Friday offers include smartphones, TVs, household items and fashion brands such as clothes and shoes.

The top seller during the Black Friday campaign will get a fully paid five-day trip to Kilimall headquarters in Shanghai, China, while the top five sellers will walk away with Sh150,000 each.

At the same time, Kilimall has launched an affiliate marketing programme, opening up new business opportunities for website owners and social media influencers who will earn commissions.

The Cost Per Sale (CPS) system is being rolled out in Kenya for online publishers and social media enthusiasts seeking to monetize traffic to their websites and is expected to create jobs for over 100,000 Kenyans.

Also known as pay-per-sale or PPS, CPS is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement.

Ma says under the partnership, websites and social media users will be given a unique code, allowing them to display Kilimall banner adverts or links on their websites or social media pages. Any activity through the link is tracked and a sale conversion earns a commission.

“When you register, a unique code and an account are generated to monitor clicks and sales and earnings,” said Victor during the launch of the CPS programme. “Account activity can be tracked in real-time.”

He said the CPS model will be a win-win partnership as website owners, bloggers and social media enthusiasts who will earn from it depending on their traffic, which will in turn drive sales for online shop. He said many websites and bloggers have huge traffic but are unable to attract advertising from corporates and other organisations.

“This will create a new generation of entrepreneurs who can work full time on their websites to convert more sales and earn more,” Victor says. “Signing up to the partnership is absolutely free and we expect many website owners to take up this opportunity.”

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