Tourism Board unveils plans to cash in on success of Magical Kenya Expo as regulator moves to ramp up sector


The Kenya Tourism Board has unveiled plans to cash in on the success of this year’s Magical Kenya Travel Expo (MKTE) in a bid to ramp up the sector.

Following the success of the just ended Expo, the Board said they are set to make the event even bigger and better from next year as it will be outsourcing parts of its organization to an independent event management company.

The 6th edition of the affair, which took place in Nairobi, provided a unique platform for trades within the tourism sector to gather under one umbrella to exhibit their products and services while building business linkages. Chief Executive Officer of the Kenyan Tourism Board, Mrs. Jacinta Nzioka said the Expo has been a promising affair.

“For us, MKTE has been a success. We have today been going round and talking to the traders. The exhibitors are very impressed with the quality of buyers that are in the country. And the level of meeting and the level of interest are really encouraging for us. Some of them have had to cancel their flights and they want to extend, they want to stay,” said the KTB boss .

“The other key thing now is that we have foreign companies, foreign tourism boards, foreign airlines in here so MKT for us is a global and international show. We have international trade visitors here to conduct business. That’s a plus,” Nzioka added.

“We have already finalized on this, the company has been here with us, they have seen for themselves what MKT is all about. We have explained to them where we want to take MKT in the future and we want to concentrate on what we know best and let the event management company run with some portion of the event,” she explained.

“We expect that it’s going to be more professionally organized, on smoother logistical arrangement and being able to focus on ensuring that the show remains authentic, it remains a showcase not just for an exhibition but we will maintain the fam trips before the exhibition because we believe in adding value to the buyers who come all the way not just to have meetings but to see the country,” she said.


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