Leading vehicle manufacturer General Motors East Africa (GMEA) has launched the new Chevrolet Trailblazer 2017 model just as the car maker moves to cash in on the country’s growing demand for luxury vehicles.
Speaking at the launch ceremony for the Trailblazer, GMEA Managing Director, Rita Kavashe, said the new vehicle is positioned for the luxury vehicle market segment, which has in the last year grown by 4 per cent.
“With rapid urbanization, increasing disposable income in the middle class and infrastructure developments in the last few years, demand for luxury vehicles is increasing in the Kenyan market. The new model is a response to customer feedback and the need to introduce a superior vehicle with exciting new features,” said Rita.
A report from the KCB Bank Group reveals that the demand for luxury cars improved significantly in 2015 contributing to an increase in the overall number of cars sold in the Kenyan market. Figures from the Kenya Motor Industry Association show that a total of 19,524 new vehicles were sold last year up from 17,296 vehicles in 2014.
The dealer says that the MY2017 Chevrolet Trailblazer “builds on Chevrolet’s legacy of building the world’s first SUV, the Suburban, to produce a stylish vehicle that combines a commanding presence with sporty sophistication.”
Rita described the MY2017 Chevrolet Trailblazer as the ultimate SUV for the modern family and the vehicle of choice for anyone looking for a premium vehicle that meets their lifestyle needs.
“From city commuting to off-road trips, our lives revolve around different activities and a variety of experiences. Adventure is more than just the outdoors – it’s also about new experiences within urban settings. And how one arrives is a big deal. The new 2017 Chevrolet Trailblazer offers just that,” added Rita.
“At a time when road safety is a key concern for individuals on the road, the new Chevrolet Trailblazer includes advanced safety features such as Lane Departure Warning, Forward Collision Alert, Panic Brake Assist, Anti Rolling Protection and Tyre Pressure Monitoring System among others,” said Rita.
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