Kenya has been rated among top African nations looking to develop domestic tourism by encouraging its residents to visit attractive sites within the country and book hotels as a move to attract more hotel and accommodation investments.
A recent report indicates that hotel and hospitality industry stakeholders in Africa, who recently met in Tanzania, have said that the African continent remains the world’s most attractive investment area in tourism despite the low figures of tourist inflow from key global travel markets. This was revealed during the Fourth Annual Africa Hotel Expansion Summit and Hospitality Round Table in Dar es Salaam, Tanzania.
The investors stated that the continent is endowed with diversified natural resources, attractive geographical features, and rich history and cultures.
President and Chief Executive Officer of the Lionstone Group and Golden Tulip West Africa Hospitality Group in Nigeria, Amaechi Ndili said that Africa needs to encourage intra-Africa travel programs that would attract more people to travel from one country to another country within the continent.
“We need to stimulate intra-Africa tourism and business travel while governments across the continent take serious steps and policies to create more open skies for Africans,” Ndili explained.
The hotel executives further noted that more than 80 per cent of Africans are not aware of tourist attractive sites available in their own countries as compared to Europe, America, and other continents where the citizens outnumber foreign tourists.
Nigeria is the leading country in Africa in terms of generating outbound tourists to other countries within the continent, mostly to other West African states, as well as East and Southern Africa.
As a testament to the continent’s potential, Marriott International, an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities, is pursuing an ambitious growth strategy across the Middle East and Africa (MEA) region.
The company has also announced further growth to its African pipeline with the signing of six new properties under the JW Marriott Hotels, Autograph Collection and Protea Hotels by Marriott brands.
“Our 2016 property signings further illustrate the scale of our ambition to expand as a leading travel company within the Middle East and Africa as well as internationally,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa of Marriott International. “This is driven by a clear objective to increase representation in all major gateway cities, commercial centers and established resort destinations while catering to a wide variety of market segments. Each of Marriott International’s brands, including those hotels in ourpipeline, target a specific segment and support the increased inflow of travelers into the hotel’s location.
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