Safaricom users to convert blaze Bonga Points into useful items


Safaricom subscribers are set to benefit from the telco’s latest drive, dubbed the Blaze Bonga Points promotional after the mobile phone service provider announced a partnership deal with food and retail outlets.

As part of the agreement, Safaricom customers will be able to convert their loyalty credits, dubbed Blaze Bonga Points, into useful items including shoes and meals at selected foods and retail outlets across the country.

The Kenya-based telecommunications company said in a statement that one Blaze Bonga point will be equivalent to 20 cents, allowing users buy items at Java, Domino’s Pizza, Coldstone Creamery, Bata, Planet Yoghurt and IMAX as well as university cafeterias.

“We currently have partnerships with these outlets and are looking at partnering with as many vendors as possible to provide offerings that would appeal to the youth,” the operator said in a statement.

The move is geared towards increasing the network’s subscriber base as well as helping existing users redeem their loyalty credits.

“Management defers revenue for every point accumulated and recognises the revenue relating to the point earned only on redemption,” Safaricom said.

Bonga Points are accumulated based on a customer’s spending habits where users earn one point for every Sh10 they spend on voice calls, short message service (SMS), data and M-Pesa services.

Under the new promotion, a customer can buy two Pizzas from Domino’s Pizza valued at Sh1,750 for 8,750 Blaze Bonga points. The conversion rate is replicated at all the partner outlets, including buying shoes at Bata stores.

The move follows the recently launched ‘Blaze’ tariff plan, which essentially targets youth below 26 years helping them determine how much they spend on voice, data or SMS as opposed to the conventional bundled tariffs that are fixed.

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