Kenyans continue to view cars as sign of prestige as global motor market shifts

Kenyans will continue to view car ownership as sign of prestige following an ongoing shift in the global motor market. This is according to a new analysis by research group Frost & Sullivan.

The concept of car ownership is changing globally with a significant shift to car-pooling and ride sharing concepts in congested European cities,” says the new report, which tags Kenya as a growing automobile market with great potential.

The research, however, indicates that this trend is not expected to be adopted in Sub-Saharan Africa, as the ownership of a vehicle in these cities is still seen as an aspirational value.

“The automotive market is relatively new when compared to that of more mature European and American markets,” Frost & Sullivan said in its analysis.

The data also notes that the global automotive business is in its most disruptive era since the advent of the industry over a century ago, creating an abundance of opportunities for new and established companies in the global automotive market. Frost & Sullivan anticipates the market to grow by 2 per cent, reaching 91 million new units sold in 2016.

The data comes barely a year after CMC Motors Group Limited, a Division of Al-Futtaim Automotive Group launched three new Mazda Passenger models to add to the popular Mazda BT-50 single cab and double cab pick-up range already available in Kenya today. Additionally launched last August was the new Mazda Kenya showroom along Lusaka road, Industrial Area.

Mazda headquartered in Hiroshima Japan, delivered over 1,400,000 million vehicles in 2014. Mazda has since announced plans to deepen its investment across Sub Saharan Africa with the launch of new models in 2016.

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